With strong expertise in Marketing, Sales, and Business, I effectively manage complex data projects, ensuring impactful outcomes.
Focused on understanding business strategies and challenges, developing ad-hoc visualizations to uncover opportunities, driving data-driven insights and strategic decision-making.
Utilizes marketing and sales expertise to test machine learning analyses, uncovering opportunities and driving strategic growth through data analysis.
Business context is the foundation of every data process, starting with understanding the problem and how it aligns with the business strategy
Business strategy and key challenges
Define the project, users, impact, and scope.
Visualize data, conduct hypothesis, build models.
Communicate insights, implement data products.
Data Viz – Sales Market Analysis – RFM The common entrepreneur has a simple ERP system that allows them to extract a raw data (Excel report) with columns and values. Typically, the entrepreneur takes this file and processes it daily to understand what has happened with their sales. Problem¶ Simplify the process of analyses sales […]
Read MoreHello! My name is Marcelo Palacios. I’m a business analyst with strong knowledge in Marketing and Sales. My portfolio is based on advanced data analysis for specific marketing or sales problems. However, I love creating data visualization dashboard to answer specific business questions and needs. #Framework by @marcelodavidp The common mistake in business analysis is […]
Read MoreAv. OrdoƱez Lasso, Cuenca, Ecuador
+593 987086548
marcelo@solvercorp.pro